Research synthesis at scale
Claude reads their site, their LinkedIn, their recent posts and pulls the three specific things worth referencing. We still write the message.
05 Growth & Lead Generation
A marketing engine
that actually compounds.
Not a scorecard of vanity.
Positioning, ICP, content, outbound, paid, CRO, lifecycle. Built as one coherent system with real attribution. Claude personalizes outbound without spamming, and drafts content that our editors keep honest.
A Tiers & sprints
Four monthly tiers, plus bounded one-time sprints.
Launch
Positioning plus one channel (content OR outbound). For early-stage clarity.
$4,500 / mo
Grow
Two channels plus CRO and analytics. Our most popular tier.
$9,500 / mo
Scale
3+ channels, paid, full analytics stack, CRO, lifecycle.
$18,000 / mo
Full Engine
Everything plus weekly strategy sync. White-glove.
$32,000 / mo
Positioning & Messaging Sprint
Interviews, competitive teardown, messaging hierarchy.
$7,500
Funnel & CRO Audit
Audit + prioritized experiment backlog.
$5,500
ICP & Customer Research
5 to 8 interviews, synthesis, ICP brief, trigger taxonomy.
$9,000
Outbound Engine Setup
List, sequences, stack, pilot batch, 90 day runway.
$12,000
B How we use AI without being annoying
AI should make outbound more relevant, not more spammy.
Content briefs that survive AI
Every brief gets written before any draft. AI never writes the brief. Drafts get a human editor pass, always.
Creative variant generation
20 ad variants in the time of 2, but launched in controlled tests with real MDE calculations, not "post and pray."
No fake reviews, no dark patterns
Contract term, not policy. We will turn down work that requires us to manufacture social proof or deceive users into conversions.
C Local presence
When the buyer searches near me.
For clients whose lead gen depends on map-pack visibility, we run a BrightLocal-backed local layer alongside the rest of the engine. Skipped for purely-online ICPs - we tell you when this matters and when it does not.
Geo-grid rank tracking
Per-keyword ranking matrix across a grid of locations. Shows the weak quadrants where we need to push GBP categories, citations, or on-page geo signals.
Citation and GBP audits
NAP-consistency check across 50+ directories. GBP completeness, missing categories, photos, posts, Q&A. A prioritized remediation list with owners.
Review velocity
Volume, velocity, sentiment, response rate across Google, G2, Capterra, TrustRadius. Negative-theme themes feed your product/CX feedback loop.
D Deliverables
What you get.
Running engine
Live content, outbound, paid, CRO, lifecycle campaigns. Real pipeline added monthly.
Attribution dashboard
Looker, Hex, or Metabase. Server-side tracking. CAC by source, LTV by cohort. Weekly + monthly cadence.
Your Growth Handbook
ICP, messaging, content calendar, outbound playbook, paid plan, experiment backlog. Yours to keep.
Sample →E Further reading
The thinking behind the work.
Essays
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Hourly billing is a moral hazard16 min / The conflict of interest under Claude-accelerated delivery.
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Retainer vs sprint13 min / A four-question decision tree, three case conversions.
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The operator-to-senior ratio12 min / Why the consulting pyramid inverts.
Ready to stop cobbling together agencies?
Tell us your ACV, ICP, and current pipeline. We will come back with a scoped engine proposal.