How we work with Claude
What Claude does at each phase of an engagement. What stays human. How to tell good AI-assisted work from AI slop at a glance.
G1 Guides
The guides we wish we had the first time.
Sixteen operator-written guides across seven categories. Written in the same voice as our handbooks, the same voice we use in client meetings. No “ultimate” anything, no listicles, no AI-generated filler. Read before a discovery call, or instead of one.
G1.1 Start here
Two cross-cutting intros.
If you read only two guides before our first conversation, these are the ones.
Reading your Signature Handbook
How to navigate a handbook in week one, how to hand it off to an operator, and how to iterate the quarterly refresh.
G1.2 By service line
Seven categories.
G2 · Getting started
Getting started
2 guides · cross-cutting intros
G3 · Security
Cybersecurity
3 guides · pentest, Series A readiness, IAM
G4 · Web
Web development
2 guides · brief-to-shipped, perf checklist
G5 · Product
Product development
3 guides · safe AI shipping, evals, cost modeling
G6 · SEO / GEO
SEO and GEO
2 guides · answer-engine ranking, playbook
G7 · Growth
Growth and marketing
2 guides · growth engine, outbound
G8 · Operations
Operations
2 guides · prompt engineering, Claude API
G1.3 By role
If you are a...
Founder
Start with the cross-cuts, then pricing and process by service line.
CTO / engineering lead
Architecture, evals, security, the serious stuff.
Security lead
The three security guides in order.
CMO / growth lead
Positioning, SEO / GEO, outbound.
PM / product manager
Ship the feature without surprises.
Operator (non-tech)
Use Claude well without engineering help.
G1.4 What these guides are not
Three honest warnings.
These guides will teach you a lot. They will not replace an engagement where one is warranted.
- They are not exhaustive. They represent the parts of our practice that generalize. The parts that do not generalize - the specific judgment calls for your stack, your customers, your regulatory surface - live in an engagement.
- They are not pitch decks. We tell you when a guide argues for work that we sell. You can always do it yourself. If you do, and you need a review, book a twenty-minute call.
- They are living documents. Every guide has a “last updated” date in the header. When we change our mind about something, we update the guide and note the change at the top.